Cherry iGaming offers a wide range of adventurous casino-, lottery-, and sports betting games with high reimbursement percentage from several leading game developers. The games are offered the customers on our own gaming sites, such as,,,, and to mention a few. Game Lounge Ltd. also reports to Cherry iGaming but is driven as a separate Company. Game Lounge focuses on online marketing for the gaming industry.



Cherry Spelglädje offers the customers traditional casino games (Black Jack and Roulette) in about 285 restaurants, nightclubs and hotels throughout Sweden. The company is the largest operator in the market, corresponding to a market share of 68%. Approximately 650 individuals work within the business segment and most of them are young.

Yggdrasil Gaming develop videoslots, lotteries and keno games to leeding game operators which provide the games on their gaming sites, both through computers, smartphones and tablets. Yggdrasil Gaming is growing rapidly and was appointed “iGaming Software Supplier of the Year” in 2016.

Cherry in brief

Cherry is a Swedish innovating and fast growing gaming company established in 1963 specialising in online casinos and lotteries, affiliate business through Game Lounge and games development through Yggdrasil Gaming, through subsidiaries in Malta. Cherry is the market leader in casinos in restaurants and nightclubs in Sweden. Cherry employs around 750 people and has more than 4,000 shareholders. The Company’s B-shares are listed on AktieTorget.