Cherry

Cherry iGaming offers a wide range of adventurous casino-, lottery-, and sports betting games with high reimbursement percentage from several leading game developers. The games are offered the customers on our own gaming sites, such as CherryCasino.com, EuroSlots.com, EuroLotto.com, Sunmaker.com, SveaCasino.com, SuomiAutomaatti.com and SpilleAutomater.com to mention a few.

Xcaliber is a B2B technology company who will offer their innovative products and services to partner and gaming operators. Customers will get access to the market leading platform along with several built in innovative tools, tracking systems and payment methods.

Game Lounge continues to develop positively and is one of the fastest growing European companies within performance-based marketing and the creation of customer contacts (leads) on the internet. The company attracts online players through various products and services and then forwards them to various gaming operators.

Yggdrasil Gaming develop videoslots, lotteries and keno games to leeding game operators which provide the games on their gaming sites, both through computers, smartphones and tablets. Yggdrasil Gaming is growing rapidly and was appointed “iGaming Software Supplier of the Year” in 2016.

Cherry Spelglädje offers the customers traditional casino games (Black Jack and Roulette) in about 285 restaurants, nightclubs and hotels throughout Sweden. The company is the largest operator in the market, corresponding to a market share of 68%. Approximately 650 individuals work within the business segment and most of them are young.

Cherry in brief

Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 4,600 shareholders. The Company’s B-shares are listed on AktieTorget.