Interim Report 2
Annual Report
Cherry-owned Game Lounge
acquires leading affiliate
in Finland


For more than half a century, Cherry has offered fun and excitement to millions of players. We intend to continue to do so as we meet the next generation of players, both on our gaming tables and our online platforms.

Cherry’s logo, the Cherry cluster, is today a well-known brand which symbolises the wins that are paid out frequently – making players happy since the birth of the modern slot machine.

Fredrik Burvall, CEO CHERRY AB

The fourth quarter 2015 has provided continued strong growth and a substantial increase in profits, all business areas show profit and growth. In February 2016, Cherry received three awards at the industry's largest online exhibition, the International Gaming Awards, serving as a seal of quality on our business and strong recognition for the hard work all our teams have put in this past year. All in all, Cherry is very well positioned to continue to grow faster than the market, both organically and through acquisitions, focusing on rapidly increasing profitability. We now look forward to continue to spread the joy of playing, both online and at the pub!
Cherry - Online
gaming operator
of the year

Discover the new

Europe’s biggest
online lottery
Cherry is growing quickly within the online gaming sector, on both desktop and mobile platforms. With the main focus on casino and lottery games, more than 400 games are offered across our many sites, including,, and Licensed in Malta, Cherry offers gaming within the European framework for free movement of products and services within the EU. Cherry also has a license in the German federal state Schleswig-Holstein.
Cherry is market
leader in Sweden!
Cherry has tables
in more than 270 restaurants
and nightclubs across Sweden.
Cherry offers Blackjack and Roulette in 270 restaurants, nightclubs and bars across Sweden. Operating under licences from the Swedish Gambling Authority, Cherry is by far Sweden’s largest operator, with a market share of 67 per cent and more than 600 employees.


Fancy playing Blackjack tonight? Or maybe you first need to learn how to play? You can learn more about our games or find a venue at

World class
gaming experiences

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New game launched
on a brand new
HTML5 framework

Read more

Yggdrasil Gaming is a new games development company, founded by industry veteran Fredrik Elmqvist. The company provide a wide range of casino and lottery games for desktop, mobiles and tablets. These games are not available at many of Europe’s leading online casinos.


Fredrik Elmqvist, CEO for Yggdrasil Gaming, loves his work and it shows. During a short period of time he has founded a successful company that has signed on some of the largest names in the business.