ComeOn! has been named Online Gaming Operator of the Year at the International Gaming Awards for the past three years, and also earlier this year received an award for Best Lottery Operator. ComeOn has emerged as a major force in the iGaming industry, with its list of accolades a testament to its wide offer and strong player experience. The key word here is engagement, which permeates the entire organisation, both in regards to the goal of delivering the ultimate customer experience, as well as the efforts to ensure ComeOn! is considered a great place to work.
Online Gaming - A Competitive Market
The global gaming market is estimated to reach 350 million euro in 2015 and is expected to grow by 2.9% annually in the coming years. The global online gaming market is growing rapidly, driven by technological progress which now makes gaming more accessible. This, coupled with more countries opening up their gambling markets to private operators, increases the growth potential for online gambling even further. ComeOn! currently holds licences in Malta, Great Britain, Curacao and in the German state of Schleswig-Holstein.
Diversification, Aqusitions and Organic Growth
Online games are divided into a number of different categories of gambling, including sports betting which today is the largest, followed by casino, lotteries, poker and other types of games. ComeOn! strives to offer customers a high payout percentage combined with a wide range of games. The MECN ranks Cherry number one in relation to the number of games provided.
In 2015, Cherry completed five acquisitions, which contributed to a stronger financial position. The acquisition of Game Lounge delivered growth from new channels. The acquisition of Almor made Cherry a leading player in the German market. Subsequently, we acquired a Finnish operator with both an affiliate business and private domains, as well as the site Norgespill.com. The year ended with the purchase of the Malta-based affiliate company Moorgate Media Ltd.
Cherry continues to grow faster than the market and the competitors, and has during 2016 significantly improved the results. In April, Cherry agreed to acquire a 49% stake in the gaming company ComeOn Malta Ltd, with an option to acquire the remaining 51%. The first 49% of the company was acquired in July, 2016. The acquisition means that Cherry significantly strengthens its market position in Scandinavia with several new brands. ComeOn! operates on the basis of licences in Malta, the UK and Curacao. Moreover, the deal brings opportunities for further international expansion. The acquisition will result in a broader product and brand portfolio, economies of scale and more efficient marketing.
In the area of online gaming, we operate a multi-brand strategy where strong organic growth is combined with strategic acquisitions. Differentiation and versatility have become key factors to drive growth beyond our competitors.
All our brands are driven from companies located in Malta and with licenses issued in Malta, Schlewig-Holstein or UK.
At CherryCasino, the customer experience is our most important focus, and our brand has won the prestigious award ’Game Operator of the Year’ three years in a row at IGA Awards in London. We offer our customers about 400 games from different game operators, the possibility to bet on more than 18 000 sport events each month, and some of the world’s largest lottery drafts, such as Powerball, EuroJackpot, and EuroMillions with millions in the prize pool.
This brand is well-established and aims to provide their players with a valuable gaming experience while playing on one of the safest and most user-friendly platforms in the world. They have a wide selection of games in their portfolio, such as Black Jack, roulette, video poker, and slot machines. Norgespill is using a random number generator as their card issuer in order to provide the safest gaming environment possible, which is controlled by objective controllers each month.
EuroSlots was created to cater for ‘serious slot players’. They provide players with a preference for pure slot excitement with the best slot game providers available and they offer games from; NetEnt, Microgaming, and Yggdrasil to name a few. EuroSlots also ensures that players get everything they need in order to have the best experience possible. Constant hints, tips, and tournaments are always available, along with offers for the latest and greatest slot games. With all these fantastic features in combination with the best customer service, and some of the fastest withdrawal times available, EuroSlots really is for the ‘serious slot player’.
EuroLotto was launched in 2011, and offers Europe’s biggest daily lottery draw with a jackpot starting at €25 million. On top of this, EuroLotto provides hundreds of different games, including a number of scratch card games with a first prize of €5 million.
Sunmaker.com became part of the Cherry Group in 2015 and targeting customers throughout Europe. Over the years, the sunmaker team has gathered a lot of valuable experience in online casino, sports betting systems, and customer service. The vast amount of knowledge gained is used to fulfil the simple purpose of creating a customer-friendly, fair, and fun gaming experience. sunmaker.com is the first stop for many casino players who search for the unique Merkur games, and sunmaker was the first site to offer a full range of the well-known German products. They offer the best service to their customers to ensure the best possible online experience on any device.
SunnyPlayer.com was established in 2013 and became part of the Cherry Group in 2015. SunnyPlayer was the second company to obtain a full licence to offer Merkur slots. With a unique and user- friendly website, SunnyPlayer was fast one of the most visited online casinos within the german-speaking markets. Players love their straight-forward website and the friendly brand mascot “Sunny”. Fast and reliable services and pay-outs, made sunnyplayer one of the best known and fastest growing casinos. The team behind the site has been working with industry leaders since 1999, and catered to customers around the world.
Sveacasino.com is a Swedish online casino with a mix of simplicity and finesse. The company has chosen to invest in a wide game portfolio, and new high quality games are added to it on a regular basis.
Suomiautomaatti is an online casino targeting the Finnish market. Like sveacasino.com, they are offering a wide game portfolio with high quality games and they are updating their product portfolio continuously.
ComeOn is one of the fastest growing online casino brands and their classic jingle is well-known in the Swedish household. The company offers a wide selection of games, including betting, live betting, casino, live casino, and poker. ComeOn is working to provide a fair bonus system and their goal is to offer fun and innovative games to a wide audience.
The difference between Mobilebet and other brands is that they specialise in offering games customised for mobile and tablet devices. They offer their customers big jackpots, slot machines, and many of the classic games.
Casinostugan’s selection of games is constantly increasing within the video slot segment, as well as in classic games, such as Black Jack and roulette. The site is customised to work on both mobile and computer, and is targeting the Scandinavian market.
Mobilautomaten is customised to players who is looking for the little extra, and the company is offering exclusive promotions, for example, players can choose a bonus with each deposit and they also get to take advantage of the latest payment solutions, fast withdrawals, and games from numerous game suppliers. Safety and well-being are two of the keywords when it comes to this brand.
This brand targets the Scandinavian market. Folkeautomaten value entertainment and excitement, and aim to give their customers the absolute best experience.
Get Lucky is focusing on simplicity, functionality, customer service, and communication. All of their games are completed with clear and simple instructions, and they aim to provide friendly and efficient customer care.
Kasyno.pl is an online casino mainly targeting the Polish market. They offer a wide range of different games with a number of generous bonuses, within the casino and live casino sector.
This brand is targeting the Finnish speaking market and offers a wider selection than any other brand targeting the market. Their promotions are fair and easy to understand and the company is well-equipped to provide their customers with the best online gaming experience.